Monday, January 19, 2009

BPO

BPO Demystified


  1. Shift of Jobs by Verticals


    By the year 2015 an estimated 3.3 million US jobs would have moved offshore, a whooping 3000% increase from the year 2000.




    Number of U.S. Jobs Moving Offshore
    Sl.No Job Category 2000 2005 2010 2015
    1 Management 0 37,477 117,835 88,281
    2 Business 10,787 61,252 161,722 48,028
    3 Computer 27,171 108,991 276,954 72,632
    4 Architecture 3,498 32,302 83,237 84,347
    5 Life Sciences 0 3,677 14,478 36,770
    6 Legal 1,793 14,220 34,673 74,642
    7 Art, Design 818 5,576 13,846 29,639
    8 Sales 4,619 29,064 97,321 26,564
    9 Office 53,987 295,034 791,034 1,659,310
    Total 102,674 587,592 1,591,101 3,320,213
    Source: U.S Department of Labour and Forrester Research, Inc.

  2. Skills required for BPO verticals

    SEGMENTS SKILLS
    Call center Good communication and language skills, accent understanding team leadership, basic computing skills
    Remote customer interaction Language and accent understanding
    Date search, Integration Computing, language and analytical skills
    Human Resource Services Country specific HR policies, rules and regulations
    Remote education Subject knowledge, computing and language skills
    Engineering and design Technical and engineering design and computing skills
    Translation, medical transcription and Localisation Language understanding, basic computing (word processing knowledge) and understanding of various medical terminologies
    Animation Drawing and creative skills, computer graphic skills
    Finance and accounting International/ country specific accounting rules
    Market Research Understanding statistical sales and marketing concepts
    Network Consultancy and management Understanding different network configurations and support equipment, technical/ computing skills

  3. Global geographical distribution of BPO Providers

    India ranked first in the survey on where financial services companies' BPO providers are located with 21% . Russia is next with 10% followed by the Philippines (9%) and Eastern Europe (8%). The United States, Mexico, and Israel tied at 7%. (source FSOoutsourcing.com)

  4. Attrition Rates in Indian BPO industry

    A useful comparison of attrition rate of BPO employees vis a viz employees in other industries. This is arrived at by mapping the time an employee has spent in the same organisation.

    Sr.No Sector 0-3 years 4-7 years 8-12 years 13+ years % change from 2006 to 2007 Expected increase in 2008
    1 Pharma & Chemicals 25.00% 10.00% 5.00% 2.00% -5.00% 6.00%
    2 Manufacturing 8.58% 2.46% 2.46% 3.00% 5.00% -3.50%
    3 Financial Services 20.00% 20.00% 20.00% 20.00%
    4 Hospitality 35.00% 25.00% 20.00% 7.50% 13.00% 20.00%
    5 Ad & Media 40.00% 35.00% 20.00% 15.00% 17.00% 22.00%
    6 BPO 40.00% 30.00% 20.00% 10.00%
    7 Automobile 7.00% 3.00% 2.00% 2.00% No visible 14.00%
    8 Auto Component 12.00% 15.00% 20.00% 12.00% 5.00% 6.00%
    9 Banking 10.00% 5.00% 2.50% 2.50% 2.00% 2.00%
    10 Infrastructure 16.00% 11.00% 7.00% 11.00% 9.00% 20.00%
    11 IT & Telecom 32.00% 25.00% 10.00% 5.00% 5.00% 9.00%
    Source: Emmay HR / BusinessWorld, 4 Feb 2008

Offshore Outsourcing

Offshore Outsourcing


Offshore outsourcing is the business process of hiring an external organization to perform a business function in a country other than the one where the products and services are actually developed. It is contrasted with offshoring, in which the functions are performed in a foreign country by a foreign subsidiary.

There are four basic types of offshore outsourcing:
  • ITO- information technology outsourcing
  • BPO- business process outsourcing covers things like running call centres
  • Software R&D- offshore software development
  • KPO- knowledge process outsourcing covers processes that require a higher degree of specialization and skill sets.
The driving factor behind the development of offshore outsourcing has been the opportunity to cut costs while the key enabler is broadband Internet.

Some of the countries that provide such services are (in alphabetical order)

Argentina

Web & Software Programming, Game Development, IT Support, Network Solutions, Offshore Outsourcing Service

Bangladesh

Web & Software Programming, Game Development, IT Support, Network Solutions, Offshore Outsourcing Service

Belarus

Programming, R&D

Brazil

Web & Software Programming, Game Development, IT Support, Network Solutions, Offshore Outsourcing Service

Bulgaria

Programming and R&D

China

Programming, Data Entry, Customer Support, F&A

Egypt

Customer Support and Programming

India

Full Spectrum Services

Indonesia

Programming, Data Entry, Customer Support

Malaysia

Customer Support and R&D

Nepal

Programming, Customer Support

Philippines

Customer Support, IT Support, Programming, Animation, Transcription

Philippines

Programming, R&D, Data Entry and Customer Support

Romania

Programming and IT

Russia

Programming and R&D

Pakistan

Programming, Customer Support

Panama

Programming, Customer Support

Ukraine

Programming and R&D



Offshore outsourcing has propelled several countries to prominence in the global business map. At the same time, it has also worked against the offshoring-worthiness of some destinations due to increasing wages. In Moscow, IT wages have increased by 50 percent in the past three years. Banking industry IT turnover in some cities of India has exceeded 30 percent. Hiring talented IT professionals is seen as one of the biggest challenges for firms.


Gartner’s ranking of offshore outsourcing ‘hot spots’

Asia Pacific:



Americas:



Europe, Middle East and Africa:

Knowledge Process Outsourcing

Knowledge Process Outsourcing (KPO)


  1. What is Knowledge Process Outsourcing?

    Knowledge Process Outsourcing (KPO) is the outsourcing of high-end business functions in an organization. These functions include both core and non-core activities.


    How it is different from Business Process Outsourcing



  2. KPO Value Chain examples

    Low-end High-end
    Business Analytics Back office support, Data Collection, Data Entry, Secondary Research Analysis and Statistical Modelling Synthesis/Reports/Presentations
    Legal Data Entry, Transcription Patent Search, Contract Drafting Litigation Support, Legal Research


  3. What functions does it cover?

    KPO being a nascent segment, there is no universal consensus on the processes that can be classified within the ambit of KPO. Currently, the following knowledge functions are outsourced to varying extents.

    Segment

    Segment breakdown

    Key skills requirement

    Legal Services

    Patent search, contract drafting, legal research, litigation support, secretarial work, legal coding, transcription

    Proficiency with English, knowledge of the client country laws.

    Engineering Services

    2D and 3D modelling, conversion, finite analysis, value engineering, dynamic analysis, etc.

    CAD/CAM, drafting, modelling, product design.

    Content Development & Publishing

    Data warehousing, content planning, proofing, pre-press production, writing, editing, designing, etc

    English writing skills, journalism/editing experience, knowledge of design tools and more.

    Market Research & Data Analysis

    Primary research, surveys, secondary research, statistical modelling, report writing, synthesis.

    Analytical skills, knowledge of statistical tools, presentations, MBA, Econometrics.

    Financial Research & Analytics

    Industry research, company valuation, equity research & analysis, due diligence, financial reporting, risk assessment

    Knowledge of financial markets, statistical tools and a masters in finance – CFA, MBA finance, etc.

    Biotech/Pharmaceuticals

    Clinical research, gene mapping, drug discovery, etc.

    Masters in science, medicine etc.

    Education & Training

    Instructional design, courseware development

    Subject matter expertise, teaching experience.



  4. How big is the sector globally? How big will it get?

    There are varying estimates on the growth of the global KPO sector. These estimates range from $10 billion (ASSOCHAM) to $17 billion (Evalueserve), by 2010. Given below is an estimate of the growth of various segments within KPO in India.

    Segment

    Revenue (2006-07)*

    Expected Revenue (2010-11)*

    Banking, Securities & Insurance Research

    $175

    $600

    Data Management, Search & Analytics

    $590

    $2500

    Business & Consulting Research

    $125

    $450

    Human Resources - Research &
    Analytics

    $25

    $120

    Market Research & Comp.
    Intelligence

    $175

    $460

    Eng. Design & Architecture, CAD

    $315

    $950

    Game-design & Animation
    Services

    $245

    $900

    Legal, Paralegal & Intellectual
    Property

    $95

    $500

    Scientific & Medical Content
    Publishing

    $165

    $100

    Remote Education. Publishing,
    Tech. Writing

    $300

    $1,000

    Contract Res. Orgs, Biotech
    Services

    $580

    $2,500

    Translation and Localization

    $75

    $360

    Marketing & Sales Support,
    Answering RFPs

    $20

    $150

    Remote Logistic services &
    Procurement

    $40

    $160

    Network Optimization & Analytics

    $125

    $450

    TOTAL

    $3,050

    $11,200

    *In millions
    Source: Evalueserve



  5. India – the most preferred KPO destination

    India is expected to corner a lion’s share of the overall KPO market. By 2010, India is expected to account for almost 70 percent of global market. India’s dominance – though imminent in the near future – could be severely tested by some of the emerging destinations such as the Philippines, Russia, Ukraine, Poland, China, South Africa, Singapore, Ireland, Australia, Canada and Wales.

  6. Key Issues in the KPO sector

    Skills Acquisition and Retention
    One of the decisive factors for the growth of any destination will be the ability to acquire the right kind of talent and retain it. For India, it will be a major challenge with high annual churn rates and wage inflation playing dampener. In fact, UK based research firm RocSearch has tempered the optimism with its findings that the Indian KPO market may only grow up to $10 billion by 2010 as opposed to the industry estimates of $12 billion. The corresponding number of professionals employed in this sector will be only 100,000 as opposed to the predicted 250,000.

    On the other hand, destinations such as Australia and Canada have a substantial pipeline of skilled talent waiting for the opportunity. While it is true that outsourcing of knowledge processes relies more on intellectual arbitrage more than cost arbitrage, a high wage inflation rate and turnover may ward off clients.

    IP Management & Data Security
    Outsourcing high-end functions to an offshore location involves the exchange of confidential information, especially in segments such as financial services and biotech. In such a situation, vendors need to have stringent internal measures to prevent any misuse or trading of sensitive information. The government on its part should come down heavily on any IP or data theft or infringement.

    Training and Development
    Knowledge processes require a high degree of specialization. In addition to the required educational degree, professionals also need to be abreast of the laws or methodologies governing the process in the client destination. Be it legal processes, pharma outsourcing or financial services outsourcing, any knowledge process requires familiarity with the concerned domain as it exists in the client country.

Legal Process Outsourcing (LPO)

Legal Process Outsourcing (LPO)


  1. What is Legal Process Outsourcing (LPO)?

    Legal Process Outsourcing (LPO) is one of the value added BPO services which involves legal work that companies outsource to more economical offshore destinations. Legal outsourcing has gained tremendous ground in the past few years in the US. LPO firms, primarily from India, have had success by providing services such as document review, legal research and writing, drafting of pleadings and briefs and providing patent services.


  2. What functions does it cover?

    Legal outsourcing consists of various processes which can be classified into low skilled quantitative tasks or high end qualitative tasks. Low skilled quantitative tasks includes paralegal services and legal coding, corporate secretarial services, legal memo development, transcription, document management, litigation support and data entry.

    High end qualitative tasks include intellectual property rights (IPR), patent search and application drafting, trade mark and copyright registration, legal research, document review and analysis and intelligence services.


  3. How big is the sector globally?

    In the past three years, the legal outsourcing industry here has grown about 60% annually. According to a report by research firm ValueNotes, the industry will employ about 24,000 people and earn revenue of $640 million by 2010.


  4. The India advantage:

    Law firms across the globe can greatly benefit from offshoring legal services to India. Along with saving, a great number of dollars each year, it will also provide easy access to highly skilled legal professionals in India.

    LPO firms in India have reached a higher maturity level. Currently many tasks like IP processes, legal research, pre-litigation documentation, document analysis, preparing software licensing agreements is outsourced to India. Professionals are providing patent related services with a resulting fee as little as $2000 as against $8000-$12000 charged by US firms.

    The Indian legal system is similar to the legal systems of the UK, US, Canada, and parts of Europe.

    Indian litigation and dispute resolution methodologies are well founded on the classic Constitution of the biggest Democratic Republic in the world and are understood universally. Indian legal system is one among the most researched and informed legislations which ensures uniform and practical interpretation of the legislation throughout the breadth and depth of this land of unique diversity.


  5. Challenges in legal outsourcing to India

    Along with a wide range of advantages listed above, legal offshoring also brings some major challenges, which must be taken into account before law firms embark upon outsourcing legal work at full-scale to India.
    -- Cutback in the domestic legal jobs in the US and UK
    -- Risk of loss of maintaining an attorney
    -- Client confidentiality
    -- Initial cost of training the respective Indian lawyers to maintain quality
    -- Regulatory Scrutiny under varying privacy laws
    -- Malpractice / Practice law without license
    -- Conflicts of interests and ethical considerations
    -- Very difficult to determine when the LPO vendor has the liberty to accept work from any client
    -- Unpredictability in regular flow of work
    -- High attrition – Many firms switch at last minute due to minor changes in fees
    -- Complete quality assurances from firms are difficult to get
    -- Performance and quality issues while delegating work to somebody who is more than 10,000 km away in terms of monitoring and control

iGATE in top employers

iGATE, the integrated technology and operations company has been ranked the second best employer in India across all industries in the Business Today-Mercer-TNS Best Companies to Work for Survey.

This follows iGATE's recent recognition as India's number one IT employer in the 'DQ-IDC 20 Best IT Employer Survey 2008'. IGate surged up two notches in 2008 from 2007’s number six position. The company employs 6,500 employees.

Source: bpowatchindia.com

Best National Anthem: INDIA

Recently UNESCO, announced the Indian National Anthem is the best of all National Anthem in the world.

Wanted: 18,000 qualified Independent Directors

Mumbai: India Inc needs nearly 18,000 qualified Independent Directors (IDs) to ensure good corporate governance which has assumed a critical importance following the Satyam fiasco.

"The role of Independent Directors is very crucial now in the post-Satyam period. The country needs nearly 18,000 Independent Directors (IDs) to ensure good corporate governance," Founder Director of upcoming Indian Institute of Independent Directors (IIID), C S S Rao said.


The institute, to be set up in Bangalore aims at addressing the increasing shortage of qualified Independent Directors in Indian Inc, Rao said.

The government has estimated that corporate India will need 3,000-4,000 'Independent Directors' within the next few months to comply with Sebi's listing requirements. Nearly 18,000 people would be required to work as independent directors in about 4,500 listed companies.

"The IIID to be established through the Public-Private Partnership (PPP) will train nearly 3,000 Independent Directors every year," Rao said.

A Rs 600-crore investment has been earmarked for the project and 200 acres land has been identified for it. The cost involves acquisition of land, building, creating the educational infrastructure and campus for students, Rao said.

The project is likely to take-off in three months, subject to approvals from the Human Resources Development Ministry and Sebi.

The institute will be operational in 18-20 months and the first batch of can be taken in 2011 for the two-year post graduate courses, leading to an award of a Masters Degree -- Certified Professional Director (CPD)-- with specialisation in chosen fields.

The minimum qualification is that a candidate should be a graduate or a professional having a minimum of five-years experience in a responsible position in any organisation.

When commissioned, the institute with the status of a deemed university, will rank as the world's first autonomous body to train, certify and licence professional directors, provide placements, oversee their performance and conduct in accordance with stringent norms and maintain their high professional and ethical standards.

The oldest Institute of Directors was founded in London in 1903, but this plays a very limited and perfunctory role. Similar bodies exist in Europe and North America. In India, there are two similar institutions, one in Delhi and Chennai.

The rapid growth of corporate sector in India and its projected future size and scale and the emerging legislative amendments, underline the need to equip aspiring professionals with specialised knowledge, skills and ethical values so essential to successfully manage companies, Rao said.

The massive fraud by the promoters of Satyam Computers shows that the country's monitoring and regulatory systems covering the corporate and financial sectors have grave shortcomings, which need to be seriously addressed and rectified with enduring solutions, he added.

Courtesy: PTI